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Posts Tagged ‘Brains’

Switch: How to Change Things When Change Is Hard


Some people say that you can change at any time you like, ever heard that before?

Is it possible to change, or is it just something that we dont want to do?

If you get up early enough you will not be late for work.

Yet, so often we are late, why is that, the answer is simple, if you are late it is because you do not want to be on time.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the … More >>
Switch: How to Change Things When Change Is Hard

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